Why Matcha

Why Matcha

Why Matcha

It’s a question we hear all the time. Why matcha, why all the hype around matcha tea? Well, for starters, weight loss and control.

According to a study by the American Journal of Clinical Nutrition, the catechins found in matcha boost your metabolism during moderate exercise, thus enhancing weight loss.

But that’s just the beginning of the nutritional revolution we call matcha.

Matcha tea is made from the same plant as most other teas (black, green, oolong) but matcha is the undisputed champion when it comes to improving body and brain health.

What makes matcha so special? The secret is the unique way its tea leaves are grown, harvested, processed and consumed.

Tea plants destined to become matcha spend weeks in the shade beneath specially designed coverings prior to harvest. Shading elevates production of the chlorophyll responsible for matcha’s rich green color and smooth taste.

To preserve their vital nutrients, the best tea leaves are carefully hand-picked, lightly steamed to prevent oxidation, then air dried, de-stemmed and slowly ground into a super-fine matcha powder. It takes a full hour of grinding to produce just one ounce of our organic ceremonial grade matcha.

This time-consuming, labour-intensive process is the difference between high quality Japanese matcha tea and low grade matcha knock-offs from China and Korea.

Why Matcha

Unlike regular tea drinkers, matcha drinkers ingest the entire tea leaf. This is not the tea-bag or infusion process that regular teas employ. Drinking matcha means actually consuming whole tea leaves (minus the veins and stems) in a highly concentrated powder.

That’s why matcha practically overflows with the tea plant’s most powerful nutrients like L-theanine, a calm inducing amino acid found almost exclusively in tea plants.

The way matcha’s amino acids and caffeine work together actually boosts your energy level without the jittery side-effects of coffee. On average 1 cup of matcha tea contains about 25 mg of caffeine; a fraction of the 100+ mg of caffeine found in brewed coffee.

Studies show matcha’s caffeine enhances the biological affect of its other nutrients so that you’re not only alert and focused but also calm and relaxed.

Matcha’s most famous compound is a catechin known as EGCG or “epigallocatechin gallate.” Studies show EGCG may counteract the effects of a diet high in fats and sugar, helps prevent heart disease, improves skin quality, and speeds exercise recovery.

A sense of calm well-being, better mental focus, more energy, weight control and all the benefits of robust catechins and nutritional goodness. Excellent reasons to make a good quality matcha tea part of your daily routine.

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Mountain High Health Foods, Cody, WY

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