Why Matcha

Why Matcha

It’s a question we hear all the time. Why matcha? What’s all the hype about? Well, for starters, the gentle energy boost and calm mental clarity that matcha is famous for. Matcha is made from the same plant as most other teas (black, green, oolong), but it’s the undisputed champion of tea. The secret is the unique way matcha tea leaves are grown, harvested, processed and consumed.

Concentrated Powder

Matcha tea plants spend two to four weeks in the shade beneath specially designed coverings just prior to harvest. This elevates the chlorophyll and amino acids that gives matcha it’s unique taste and rich green color. The tea leaves are then hand-picked, lightly steamed to prevent oxidation, air dried, de-stemmed and slowly stone ground into an ultra-fine, concentrated powder.

In fact, it takes a full hour of grinding to produce just one ounce of our organic ceremonial grade matcha. This ancient, labour intensive process is the difference between high-quality Japanese matcha and low-grade matcha from other countries. It preserves the all-important catechins and other metabolites that make matcha tea unique. No other tea can match the sheer volume of healthy nutrients found in a single teaspoon of authentic matcha green tea powder.


Unlike regular tea drinkers, matcha tea drinkers ingest the entire tea leaf. This is not the “infusion” or tea-bag process that regular teas use. Drinking matcha means actually consuming whole tea leaves (minus the veins and stems) in the form of a concentrated powder. That’s why matcha overflows with nutrients like L-theanine, a calm inducing amino acid found almost exclusively in tea. Matcha’s most famous compounds, however, are its antioxidant catechins.

More Clarity, Energy and Life

Matcha tea contains a small amount of caffeine that works in concert with its amino acids to actually boost your energy level without the coffee crash or jittery side-effects. Matcha tea helps you stay alert and focused. Excellent reasons to make My Matcha Life® matcha tea part of your daily routine!