Matcha FAQ

Matcha FAQ

Matcha FAQ

What is Matcha Tea?
Matcha is a powdered Japanese green tea that has recently captured worldwide attention as a source of unique nutrients that increase both energy and mental clarity while also instilling a sense of calm well-being.

How is matcha different from regular green tea?
Matcha tea is a powder made from whole tea leaves, which means you consume the entire leaf and all of its nutrients. Regular tea is just the residue of tea leaves steeped in water, which means most of their nutrients are simply wasted.

How much Matcha tea should I have in a serving or per day?
It’s up to the individual, but most people use 1/2 to 3/4 of a teaspoon (approx 1 – 1.5 g) of matcha powder per cup and drink 1 – 2 cups a day.

When is the best time to drink matcha?
Some people like their matcha first thing in the morning to get them going. Others when they need to be creative and really focus. Athletes drink matcha before, during or even after training or a big event to enhance performance or aid in recovery.

Does matcha provide any unique benefits for men?
Yes. Along with regular exercise, matcha tea has been shown to help maintain and even elevate healthy levels of testosterone in men. Check out this interesting article by fitness blogger (and My Matcha Life fan) “Gymless Steve.”

Does matcha help prevent hair loss or male pattern baldness?
Recent studies suggest matcha’s powerful catechin EGCG inhibits a compound that synthesizes DHT (dihydrotestosterone), the hormone that causes male pattern baldness. Additionally, the overall good health that matcha tea encourages may also help prevent hair loss. Learn more about green tea and hair loss from our friends at Hair Loss Revolution.

Why is Matcha so expensive?
A good organic ceremonial grade matcha for just $1 per serving, or less than 50 cents for a latte grade matcha like our Barista’s, isn’t actually expensive. You might think it is, until you discover how great it makes you feel. Good quality matcha is grown beneath shades, hand-picked, air dried and stone-ground by granite grinders in processing facilities that go well beyond GMP manufacturing standards. If you buy a true, ceremonial grade matcha, made in Japan, for $25 or $30 US, you’d be getting a good quality product at a very fair price.

How can I determine good quality matcha?
Color – should be vibrant green. Taste – should be smooth without a bitter aftertaste. Smell – the aroma should be fresh, grassy. The matcha should also come from Japan, the label should read 100% Japanese Matcha.

How do I prepare Matcha Tea?
Traditional Method: mix 1/2 to 3/4  tsp of matcha with 1 oz of hot, not boiling, water (165 F/85 C) in your matcha bowl and make a paste. Then add 2-3 more ounces of hot water. Whisk in a zigzag motion until froth appears. Add additional water or liquid as desired. Ideally use a Traditional Matcha Tea Bowl, and a Matcha Bamboo Whisk to make your matcha. If you don’t have a matcha bowl you can buy one right here ~ or in the meantime use a suitable facsimile.

Do I need the whisk (chasen)?
This question gets asked all the time. From everyone who ever “whisked” their matcha with a spoon, fork, espresso frother or other creative tools, then finally decided to buy one, this is their most common comment: “I can’t believe I waited so long!” Whether you make your matcha in hot water or latte style, take their advice and get the whisk.

Should my matcha be refrigerated?
Yes, just make sure the lid is on tight. A cool, dry place is okay too.

Why is your Tea Lovers Matcha organic, but not your Barista’s and Foodie’s Matcha?
Good question. Certified organic tea fields in Japan are restricted to a limited selection of natural fertilizers like Chitin and Chitosan. This limits the flavor profile of the tea leaves which often wind up smooth tasting but with little flavor. When tea leaves are grown naturally in non-certified organic fields the grower has more freedom regarding the fertilizers he or she chooses. This allows them to influence a more complex flavor profile.

So, keeping all this in mind, as well as the fact that the demand for organic matcha at the ceremonial grade level beats out non-organic demand, we worked with the tea masters to create a certified organic blend that was actually able to offer a rich complexity and still be certified organic. That’s no small feat!

Now, as to why non-organic for the Barista’s Matcha and the Foodies’ Matcha? Both of these matcha need a stronger flavor to really come through as they typically will be mixed with other ingredients, and demand for organic at this level of matcha is not as high. Testing on these two never show any herbicide or pesticide residue. So we feel good about both of these matcha, great in fact, and as a result of them being non-organic-certified, we could keep the final price down.

Where is your Matcha grown?
Our Tea Lover’s Matcha is grown in green mountain fields west of Kagoshima near the southern-most tip of Japan while our Foodie’s and Barista’s Matcha derives from the lush tea fields located approximately 100 KM east of Kyoto.

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